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Relationship
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High ROI Customer
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LifeTime Value and
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Customer Profiling

Intro to Customer
Behavior Modeling

Customer Model:
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Customer Model:
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Customer Model:
Recent Repeaters

Customer Model:
RFM

Customer LifeCycles

LifeTime Value

Calculating ROI

Mapping Visitor
Conversion

Measuring Retention
in Online Retailing

Measuring CRM ROI

CRM Analytics:
Micro vs. Macro

Pre-CRM Testing for
Marketing ROI

Customer
Behavior Profiling

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Behavior Maps

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