Visitor Tracking & Analysis
What is Visitor Tracking & Analysis?
Visitor Tracking is the processing of all the records of activity on your web site into summary reports.
These reports contain details such as which page your visitors used to enter the web site and where they came from, how long they stayed at your site and on each page, the path or sequence of pages viewed, and which page they left your site from.
Visitor Tracking also can tell you which visitors stored a link to your site on their computer (bookmark), signed up for a newsletter, downloaded a file, and other activities you want to encourage.
Visitor Analysis is the process of using your Visitor Tracking data to increase the ability of your web site to achieve the goals you have set.
The Visitor Analysis will establish where you are now, make suggestions for changes to the web site or your marketing designed to improve your results, and track the success of these changes towards achieving your goals.
Why do I need Visitor Tracking & Analysis?
In the offline world, business owners are able to observe their business activity first hand and make changes to take advantage of or react to this business activity.
With a web site, the business activity is more complex and difficult to observe.
Visitor Tracking and Analysis allows you to observe the business activity much as you would offline, and provides a way to take advantage of or react to your web business much as you would if you were running the business in the physical world.
Information is Key to Success
There are many techniques you can use to improve the traffic to and results from your web site.
Cross-linking campaigns, key search phrase discovery, search engine optimization and submission, and pay-per-click or other targeted advertising all can be every effective. How effective?
That is the question Visitor Tracking and Analysis can answer for you.
If you don't track visitors and their value, you will not understand which traffic-generating activities are really working for you.
All traffic is not equal in value; Visitor Tracking & Analysis tells you where to focus your efforts to get the
most profitable result.
Visitor Tracking & Analysis Examples
* Determine where your most valuable visitors are coming from and optimize
your web site to keep them coming back
* Focus search engine ranking activity on the search engines creating
your best customers
* Improve conversion of visitors to buyers or other tasks you want
them to perform
* Promote or feature items which tend to create multi-buyers
* Understand which marketing efforts are the most successful
* Maximize sales while minimizing affiliate marketing or pay-per-click
ad expenses
* Improve web site navigation to keep visitors on the site longer
What would you like to
do now?
Contact
you Jim, to Discuss Visitor Tracking & Analysis Work
See Jim's Background,
Client List, Other Consulting Services
Learn Customer
Marketing Concepts and Metrics (site article
list)
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