Thanks for visiting the original Drilling Down web site!  

The advice and discussion continue on the Marketing Productivity Blog and Twitter: @jimnovo

Read the book-
First 9 Chapters: pdf

Get the book at Booklocker.com

Relationship Marketing, Customer Loyalty, and Retention book

Customers Speak Up on Book & Site

Workshops, Project Work: Retail Metrics & Reporting, High ROI
Customer Marketing

Fresh Customer
Marketing Articles

8 Customer
Promotion Tips

Relationship
Marketing

Customer Retention

Customer Loyalty

High ROI Customer
Marketing: 3 Key
Success Components

LifeTime Value and
True ROI of Ad Spend

Customer Profiling

Intro to Customer
Behavior Modeling

Customer Model:
Frequency

Customer Model:
Recency

Customer Model:
Recent Repeaters

Customer Model:
RFM

Customer LifeCycles

LifeTime Value

Calculating ROI

Mapping Visitor
Conversion

Measuring Retention
in Online Retailing

Measuring CRM ROI

CRM Analytics:
Micro vs. Macro

Pre-CRM Testing for
Marketing ROI

Customer
Behavior Profiling

See Customer
Behavior Maps


Favorite Drilling
Down Web Sites

Book Contents

Contact Jim Novo

 

 

Drilling Down

Turning Customer Data into Profits

 with a Spreadsheet

Site and Book topic:

Maximizing marketing ROI with customer behavior analysis

 


Learn Methods, Metrics
(site map)

[ Home ]    [ FAQ ]    [ Download   [ Contact / About / Privacy ]

This is the faster loading site for slow connections.  The "pretty" version of this page is here.


Visitor Tracking & Analysis

What is Visitor Tracking & Analysis?
Visitor Tracking
is the processing of all the records of activity on your web site into summary reports.  These reports contain details such as which page your visitors used to enter the web site and where they came from, how long they stayed at your site and on each page, the path or sequence of pages viewed, and which page they left your site from.  Visitor Tracking also can tell you which visitors stored a link to your site on their computer (bookmark), signed up for a newsletter, downloaded a file, and other activities you want to encourage.

Visitor Analysis is the process of using your Visitor Tracking data to increase the ability of your web site to achieve the goals you have set.  The Visitor Analysis will establish where you are now, make suggestions for changes to the web site or your marketing designed to improve your results, and track the success of these changes towards achieving your goals.

Why do I need Visitor Tracking & Analysis?
In the offline world, business owners are able to observe their business activity first hand and make changes to take advantage of or react to this business activity.  With a web site, the business activity is more complex and difficult to observe.  Visitor Tracking and Analysis allows you to observe the business activity much as you would offline, and provides a way to take advantage of or react to your web business much as you would if you were running the business in the physical world.

Information is Key to Success
There are many techniques you can use to improve the traffic to and results from your web site.  Cross-linking campaigns, key search phrase discovery, search engine optimization and submission, and pay-per-click or other targeted advertising all can be every effective. How effective?  That is the question Visitor Tracking and Analysis can answer for you.  If you don't track visitors and their value, you will not understand which traffic-generating activities are really working for you.  All traffic is not equal in value; Visitor Tracking & Analysis tells you where to focus your efforts to get the most profitable result.

Visitor Tracking & Analysis Examples
* Determine where your most valuable visitors are coming from and optimize
   your web site to keep them coming back
* Focus search engine ranking activity on the search engines creating 
   your best customers
* Improve conversion of visitors to buyers or other tasks you want 
   them to perform
* Promote or feature items which tend to create multi-buyers
* Understand which marketing efforts are the most successful
* Maximize sales while minimizing affiliate marketing or pay-per-click
   ad expenses
* Improve web site navigation to keep visitors on the site longer

What would you like to do now?

Contact you Jim, to Discuss Visitor Tracking & Analysis Work

See Jim's Background, Client List, Other Consulting Services

Learn Customer Marketing Concepts and Metrics (site article list)

 

Note: This is the "slow connection" version of the home site.  It's intentionally sparse design allows faster page downloads.  To access this content in what some say is a more visually appealing format, click here.

Questions about any of the concepts on this site?   e-mail me.

What Will I Learn
in the Book?

About the Author
Newsletter Sign-Up

Example of the
Drilling Down Method

See Drilling Down
Results in Action

Relationship Marketing
Customer Retention

Customer Loyalty

Get the Book
with Free Software!
(Booklocker.com)

Fresh Drilling Down
Related Articles

Advanced Customer
Modeling Articles

       [ Home ]    [ FAQ ]    [ Download ]    [ About / Contact / Privacy ]  

Welcome to the original Drilling Down web site;
recent advice and discussion are on the Marketing Productivity Blog and Twitter.

Contact me (Jim Novo) for questions or problems regarding this web site.   
Copyright The Drilling Down Project. All rights reserved.  Privacy Policy.